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About

A studio that builds its own products.

Most agencies tell you what they could do. We can show you what we've done: three products live, a fourth on the way, all designed, coded and run right here in Montreal.

products live, used every day
3products live, used every day
of experience in digital strategy
20 yearsof experience in digital strategy
projects delivered for local businesses
200+projects delivered for local businesses
point of contact, from first call to launch
1point of contact, from first call to launch
The person behind the studio

Who is behind Tangram HQ?

Benoit DescaryFounder · SEO and GEO consultant · Montreal
His personal site: descary.com

Tangram HQ Studio is Benoit Descary's project. Since 2006, he has helped Quebec businesses get found online: first as a blogger, then as an SEO and digital strategy consultant. More than 200 projects later, he knows one thing for sure: a digital tool is worth what it brings to the person using it.

It all started with a few exploratory vibe coding sessions with Claude Code, Anthropic's development assistant. A prototype became ChatDirect, a real service with real customers. Then Olivi. Then Acheteur Futé. Then PivotSEO. At some point, all of it needed a home: Tangram HQ Studio inc.

« Every product from the studio, from the website to the client portal and the AI features, is built with Claude Code, under my direction. I bring the product vision and twenty years in the field with local businesses. AI turns the ideas into software, at a speed a small team could never have reached a few years ago. »
Benoit Descary, founder
Why us

What you gain by working with a product studio.

We use what we build

Our products run in production, with paying customers. Every lesson learned there goes into your project.

You talk to the founder

No account manager, no junior hand-off. The person who understands your needs is the one leading development.

The speed of a large team

With AI in the loop, we go from idea to prototype in days, not quarters. Without skipping human review.

Built for Quebec

French first, Law 25 taken seriously, hosting in Canada when your data requires it.

The journey

Twenty years of digital, assembled into one studio.

  1. 2006

    The beginning

    A French-language blog that became a reference, and a first lesson: useful content always ends up being found.

  2. 2015

    Consulting

    SEO and digital strategy for Quebec businesses, both B2B and B2C.

  3. 2024

    AI joins the loop

    First sessions with Claude Code. The ChatDirect prototype is born, followed by GEO work: visibility in AI answer engines.

  4. Today

    Tangram HQ Studio inc.

    One studio, one shared kit, three products live and a fourth in development.

AI icon: content produced with the help of AI
Transparency

AI in the making of this site.

We build products with AI, so we might as well say it: we use it here too. The text and visuals on tangramhq.com are produced with the help of artificial intelligence tools, then reviewed, corrected and approved by a human before publication. The “AI” icon in the footer flags this across the whole site.

This applies to this site only. Each of our products explains, in its own privacy policy, how it handles its users' data.

Got something to assemble?

Let's talk about your next product.

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